About What Affiliate Sub IDs Are

Sub IDs are one of the most crucial and robust part of affiliate marketing. “What are sub IDs?” is one of the most frequent questions our customer service team are asked online. Optional and often overlooked by new publishers, sub IDs are an important tool to utilize when you start to scale your campaigns. There are many uses for the affiliate sub ID, but the overall objective is the same: storing and passing values, they are typically used in the following situations.

Subdividing traffic

Suppose you’re running an offer through multiple traffic sources or have placed a banner in a few places across your website. Understanding where your clicks and conversions are coming from is key to running a successful campaign. You can add a unique sub ID to your affiliate link and then view the segmented information under related reports.

Tracking Value

Many traffic sources provide placeholder variables that you can append to your affiliate link that will then allow you to pull information onto your reports.

Placeholder variables are provided by your traffic source and can usually be found with a quick search.

We hope the use of the Sub ID function can help you make more money!