1. Overemphasizing on selling
Affiliate is supposed to be selling, isn’t it? The answer is “yes” but “no”. When many new affiliates first started, their impulse is to fill their site pages with “Get it Here” banners or alike, wishing visitors click on it and lead to a commission. But the real problem is, they don’t know what their visitors’ real needs.
People want to hear from other people when making a decision to buy a product or not — that’s why the reviews on Amazon products are so powerful. Take QpidAffiliate for an example, if your wording is more like reviews of a male member who enjoys our superior services than a salesperson enthusiastically shouting “Join Now”, you will be more rewarding. So, emphasize on biased reviews rather than sheer and pointless selling of particular products, you are making more sales indeed.
2. Too Many
If you join any and every affiliate program you came across, you are actually doing nothing. You will be too busy to manage a thousand offers, so drop some, or they will be unmanageable. Choose your affiliate programs wisely and don’t overload yourself. Just focus on the right ones.
3. Not Testing
No matter how many offers you have, the first thing is to test them accordingly and respectively. This is kind of boring but it is worth to do so. If you do not test the offers, you will never know whether they are marketable or not.
4. Not Tracking
Some new affiliates, for some technical or other reasons, do not value tracking too much. But the fact is, you make a sale, you not only need to know how much you have earned, you also need to know WHERE the sale came from, and probably what caused the buying decision. Yielding commission is cool, but knowing where and how you made that commission is what makes you better grow and scale that particular campaign. Conclusion: Tracking is really, really something!
Sure, there are some third party tracking platforms out there for you to choose. In QpidAffiliate, we allow installation of third party tracking code, so you can better monitor and eventually evaluate your traffic.
5.Not comparing
If you are working blindly over every offer, you are probably ending up being fruitless. Since you have tracking codes installed in various offers across various advertisers, the next thing you have to do is to make a comparison. You will know what to do next.
6. Being Distracted Too Often
It is common that when you are working on one thing when something fancy comes through and attracts you immediately. Then you go and chase that new thing and leave the old one rotted.
Put your focus on few things rather than chasing several things at a time. Just ignore what distracts you from your campaign at hand. One thing done is worth than a hundred thing undone.
Affiliate marketing is a huge, developing yet flourishing business that requires self-motivation, determination and focus. The market is huge, but with limited time and energy, we have to put most of our concentration on the elite ones. Avoid the mistakes that lead to fertile work, you will be better able to grow your business.
