Building a quality email list is perhaps the most important thing you need to do as an email marketer. This list should be permission-based and only contain subscribers who want to hear from you out of their willingness. But how to build one? Here are some tips to follow when building an opt-in email list:
1. Place an Opt-in Form to your Blog/Website
For instance, you may put an opt-in form to the sidebar of your blog/website. You may also create an opt-in slider on your homepage or even develop an opt-in page on your main menu.
2. Use Opt-in Form Pop-ups
If properly adopted, pop-ups will attract readers attention. If they are interested, you will get the email addresses you want.
3. Keep Your Opt-in Form Concise
Your opt-in form should only include essential information you need from readers. In fact, user-friendly forms only include email address, and name of users at most.
4. Make Your Opt-in Form Attractive and Interactive
The headline should capture readers’ attention immediately and tell them exactly what they get by signing up for your emails. The body should include words that make readers to take action. Keep your opt-in form interactive is also one way to grow your list.
5. Offer Appropriate Incentives
Make subscribers believe that they may have something back, after they give you their email addresses. This can be free software, free E-book, product discount, coupon, etc. However, you need to avoid too-good-too-be-true incentives, for this will easily leaves a bad impression on readers.
6. Make Sure Readers Know Your Privacy Policy
If you want to let readers feel safe about information they submitted, you need to clearly inform them that you won’t reveal their information to a third party. To make the policy visible, you may put a line directly under the subscription.
