Contexual targeting is to match automatic placements to websites by keywords. Compared to direct audience targeting, it is an alternative way to be a cheaper but wider traffic finder for Internet marketers.
Its algorithm is by scanning the content of the page with a javascript code preset within the visited webpage. The ad network system chooses the best matching ad to display.
The primary rule of this game is keywords. Keywords help you target specific content that interests specific audiences. Let me explain its advantage over direct audience targeting of self-served social networks.
Imagine there’s a new visitor approaching the world of advertising to the niche of this type. He is curious but refrains to say anything about himself. This is just the customer with most potential that every merchant tries to catch his attention. Although 90% of them do not reveal themselves to the social network, the content they browse sells them out.
In this way, you’re able to reach groups of new visitors that other targeting algorithms fail time and time again.
But there’s another problem - it’s less efficient, which we have to admit. There comes how to carry out optimization - negative keywords.
A negative keyword is to filter those webpages that contain keywords you bid but not the one you want. For example, you are to target men who are interested in finding a girlfriend from Thailand. Normally you bid “Thai” ”girl” “single”, but it may list out webpages you do not want to be included - such as if the merchant disallows adult traffic, you will have to find if any of such keywords triggering webpages that cost your budget. And add category the keywords as negative.
Like run network management, it’s similar to managing the websites that ads deliver to.
Like display ad management, the ad converts better if its style fits the destination website.
So with these above, it should be clear to you what is contextual advertising. Find a contextual ad network today to convert your creative mind to money!
