PPC is an effective tactic in maximizing your profits in affiliate marketing for its flexibility in budget control, market control and channel control. Google Adwords is the top PPC platform for its high accuracy and details. But no campaigns could be accurate and effective without constant monitoring and modifying. And beforehand, a PPC strategy is required.
Step 1: Knowing your market
Not everything sells well over the Internet. Any product or services that require a high level of trust, or high levels of “touch” - a car, for example - may be difficult to sell online. What types of products or services sell well over mail order? What products or services are telemarketable? Chances are these products and services will sell well over the Internet, too.
Besides, you need to know the specific market (don’t tell me you want to sell to all over the world), understanding if your products or services are sellable there or not.
Step 2: Sketch Out your PPC Campaigns
Step 1: Knowing your market
Not everything sells well over the Internet. Any product or services that require a high level of trust, or high levels of “touch” - a car, for example - may be difficult to sell online. What types of products or services sell well over mail order? What products or services are telemarketable? Chances are these products and services will sell well over the Internet, too.
Besides, you need to know the specific market (don’t tell me you want to sell to all over the world), understanding if your products or services are sellable there or not.
Step 2: Sketch Out your PPC Campaigns
- Keyword Research
With it being the smallest unit in your PPC campaigns, you need to attach great importance to keyword research and selection. Employ some keyword researching tools, like Google AdWords Keyword Planner, to expand your base and gain ad group ideas. With Google Trends, you could easily find out what keywords are hit among your market. Put together lists of keywords your potential audience is likely to use to find your products or services and place them in small, tightly focused ad-groups.
Please pay close attention to the type of query, namely, exact match, phrase match, broad match. Each has its own purpose, with broad match being the widest way of chance for receiving clicks and conversions, and exact match the most accurate way of getting conversions from the most sincere customers, but you may be missing great opportunities.
FYI, Negative Keyword could stop search engines from showing your ads on certain search terms that are irrelevant to your products or services, which are always used alongside with keywords.
- Commit to your Ad Creatives
Ad Creatives are tiny little themes of your ad groups. There are text ad, image ad, video ad, etc. Mind you! There are only 25 to 40+ characters in text ad depending on various PPC platforms. Character limits is one great feature of it. With that said, you need to stand out your USPs (Unite Selling Point) in your creatives. Always include more than one creative per ad group and test out the better one.
There are some other tips in writing text ads:
-Write an appealing headline (use an active verb, where possible).
-Include keywords in your text.
-Try to use a URL that contains the keyword.
-The landing page must closely match what you want to sell and use similar words or phrases (your landing page selection, design, wording count).
-Capital letters stand out more. Use them where permitted.
- Build your Ad Groups and Ad Campaigns
Sort keywords of same product or service and their correspondent ad creative together, this is your ad group. With various ad groups of the same market or same series together, you actually build your ad campaign. With various campaigns together, you are creating a powerful account and can get more exposure (and competition maybe). Budget permitted, you could do affiliate marketing with PPC 24/7 and wait for fruitful conversions!
Step 3: A/B Test Your Campaigns
No platforms are perfect, even Google AdWords; no campaigns are permanently effective, even if it’s built by the most seasoned marketer. Optimization is time-and-energy-consuming work. Split test or A/B test is a way to test out if your optimization is workable or not; it is a must for every marketer. Always do split tests or A/B tests and develop for the better ones, and do it constantly - you will find your campaign more effective and profitable.
Closing Remarks
PPC is perfect for every affiliate marketer. If you are new to it, learn it; if you are exploring it, explore more! There are no limits in PPC. The secret of it lies in how well you harness it and how well you understand the market.
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