Are you faced with continuous unsubscribing on the way in your email marketing? Are you still thinking hard of the reasons? Then go on with your reading, you will find that the answers are actually no secret at all.
According a survey done by HubSpot, here are the major reasons why people unsubscribe from emails:
54% said emails were sent too frequently49% found the content to be repetitive or boring over time
47% received too many emails and decided to downsize
25% found the content irrelevant
24% preferred to search for information on their own
22% signed up for a one-time offer
13% say their circumstances have changed (moved, married, changed jobs, etc.)
8% switched to another company that provided better information
6% found an alternative way to obtain the same information (via blogs, Facebook, etc.)
The survey may not be 100% accurate to all industries and the scale of the survey might have been limited, but we still can summarize from these results some dos and don’ts.
1. Control your frequency of sending emails
Some people may be interested in your content, but they may well lose interest in reading your emails when you send them too many and too frequently. The best practice is to send readers only one or two emails a month.
2. Good timing is important
What is the best time of a day to send emails? It turned out to be lunch time (noon or 1pm). This is easy to understand. People tend to relax at lunch time and they also have time to read your emails while having or waiting for their lunch. Mondays are agreed to be the worst day among a week to send mass mails. Most studies reveal that Tuesday, Wednesday and Thursday are the best choices of the week.
3. Make sure that your email is well designed
Wise email marketers keep their emails short and concise. In order to catch subscribers’ attention, you may use GIFs, videos, etc. A very important part of the design is to make your call-to-action button very visible and attractive, so as to lure subscribers to the site(s) you are promoting.
4. Send emails only to subscribers who may well be interested
The content and subject of an email is also important to readers. It is necessary and important to segment the list you have in hand. If available, analyze as much data of the subscriber as you can. In a word, you need to make sure the right message is sent to the right person.
5. Avoid your emails ending up in the spam folder
To make sure your emails go into readers’ inboxes, you need to avoid spam trigger words and phrases. Here are the top 100 spam trigger words and phrases: http://www.leadformix.com/blog/2013/09/top-100-spam-trigger-words-and-phrases-to-avoid/. A wise step is to do a test before sending out mass emails.
8% switched to another company that provided better information
6% found an alternative way to obtain the same information (via blogs, Facebook, etc.)
The survey may not be 100% accurate to all industries and the scale of the survey might have been limited, but we still can summarize from these results some dos and don’ts.
1. Control your frequency of sending emails
Some people may be interested in your content, but they may well lose interest in reading your emails when you send them too many and too frequently. The best practice is to send readers only one or two emails a month.
2. Good timing is important
What is the best time of a day to send emails? It turned out to be lunch time (noon or 1pm). This is easy to understand. People tend to relax at lunch time and they also have time to read your emails while having or waiting for their lunch. Mondays are agreed to be the worst day among a week to send mass mails. Most studies reveal that Tuesday, Wednesday and Thursday are the best choices of the week.
3. Make sure that your email is well designed
Wise email marketers keep their emails short and concise. In order to catch subscribers’ attention, you may use GIFs, videos, etc. A very important part of the design is to make your call-to-action button very visible and attractive, so as to lure subscribers to the site(s) you are promoting.
4. Send emails only to subscribers who may well be interested
The content and subject of an email is also important to readers. It is necessary and important to segment the list you have in hand. If available, analyze as much data of the subscriber as you can. In a word, you need to make sure the right message is sent to the right person.
5. Avoid your emails ending up in the spam folder
To make sure your emails go into readers’ inboxes, you need to avoid spam trigger words and phrases. Here are the top 100 spam trigger words and phrases: http://www.leadformix.com/blog/2013/09/top-100-spam-trigger-words-and-phrases-to-avoid/. A wise step is to do a test before sending out mass emails.
