SEO: A Peacock Tail?

This is interesting: A website is like a peacock sometimes. A peacock (your website) can attract peahens (your visitors) in many ways. For example, begging the zoo-man to bring him a peahen or asking other peacocks to introduce him to their sisters. And of course you have many choices to drive traffic to your website: paid search, Google Adwords and media buy etc. However, for a peacock, there is always one way, one self-service, free and effective way to attract peahens: showing his beautiful tail to peahens.

And SEO is your website’s tail.

What is SEO?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's (such as Google) unpaid results - often referred to as "natural", "organic" or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search result list, the more visitors it will receive from the search engine's users.

Characteristics of SEO

As a method of website promotion, SEO is different from other methods for these characteristics:

1.
It’s free, basically. You can polish your website and make it more preferable for search engines by yourself if you are not hiring someone for that.

2.
It’s not a one-sided job. SEO concerns your website content, your website keywords, backlinks of your website from other sites, how users value your website, etc.

3.
It’s not a one-off job. A search engine such as Google always keeps changing it’s algorithm about ranking search results so you should adjust your SEO to keep pace with these changes.

The formula of SEO

There’s a basic formula for SEO: SEO=C1+L2+K3+O4. What does this mean?

C1 means website content: you need to keep updating your website with original and excellent content from time to time.

L2 means links: the more links to your website from other websites are considered by Google that other websites are “voting” it as a good website. Of course, a vote from a great website means more.

K3 means keywords: you may put some specific keywords (such as “dating”, “date”, “mail order brides”) in your meta tags, your anchor tags and bold texts. In this way you are telling Google that: hey, we are more concerned with these keywords so list us earlier when people are searching for these words!

Finally, O4 means other factors: As we said, a search engine keeps changing algorithm about ranking search results and how users value your website also affects a lot, there are always factors your don’t know and you cannot control.

The meaning of SEO

SEO techniques can be classified into two broad categories: White Hat SEO and Black Hat SEO. White Hat SEO obeys Google’s rules and aims to provide content that make sense for both users and Google while Black Hat SEO tries to “cheat” Google into ranking the website in the front by creating “spam pages”, fake links etc., which means nothing for users and will be punished by Google sooner or later.

So the meaning of SEO means that only cooperation with Google to provide original, authentic and useful content for users can bring your website long-term and stable traffic. Do not take shortcuts when you are doing website SEO: You have to work to earn your traffic. And by keeping doing this, you will at last have a stunning peacock tail.

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