Mobile Affiliate Marketing: Challenges & Opportunities

Why Mobile

Mobile devices have become an indispensable part of our daily lives. More people than ever are living their lives on multiple screens. More actions will be done through multiple screens. Smartphone penetration has risen to 56% of the population in US in 2013 and these smartphone owners are becoming increasingly reliant on their devices. 67% access the Internet every day on their smartphone and most never leave home without it. It is expected that mobile local search volume will surpass desktop local search for the first time in 2015. The implication is clear: Marketers that make mobile a central part of their strategy will benefit from the opportunity to engage constantly with their consumers. 
 

Why Mobile Marketing
Mobile marketing is becoming increasingly significant as it can reach mobile users 24/7 (if you want) with various ad formats, including search, banner, rich media and location-based message. The escalating trend provides an excellent opportunity for you to market yourself and maximize your profitable online sales and number of leads.

New Challenges & Opportunities

The adoption of mobile is fast in the affiliate marketing sector. It opens a new door to affiliates and affiliate networks, and eCommerce businesses looking to invest in affiliate marketing. There are plenty of mobile offers of various categories.Still, there are plenty of companies developing technology to help push this forward, wanting a share in the mobile market.

The real challenge for advertisers is making sure the right message is given to the right user. How they are consuming media is a key factor, and this is where affiliate networks come into play. With their own targeting technology and large, relatively precise audience bases, they might walk easier in this mobile path. Mobile has also opened up opportunities for completely new affiliates that didn’t exist a few years ago, though. They survive the ever-competing market by buying mobile advertising space mostly in apps and mobile games as apps overwhelmed mobile sites.

The potential of mobile is right in front of us. In 2013, the IAB (Interactive Advertising Bureau) reported that 57% of top 100 advertisers are now mobile-optimized, and the figure is rapidly rising. Mind you! Some affiliates build apps specifically for merchants. If a merchant doesn’t already have an app where users can shop, these affiliates will build one based on the affiliate product feed. There’s always ways to go.

Conclusions

The mobile market is very competitive, and it is only going to get more so. Thought there’s still existing problem in mobile affiliate markets like mobile tracking (which is technologically more difficult than PC does), as mobile market grows, we have to work hard to remain competitive. The technologies and methodologies will undoubtedly continue to advance and improve day by day. Mobile market’s growth is roaring, and we will surely see abundant evidence of that in the near future.