Go a head over to the 7Search Keyword Suggestion Tool and paste the keyword eg.'Delta Airline'. You will see useful suggestions that can help you make your decision.
Result 1 – The first one has a good search volume (more than 25k) but there is more competition too as the top 2 bids reach $0.11.
Result 2 – The second, third, and fourth have average search volume (3k to 5k) but almost zero competition.
Result 3 – The fifth one has low search volume (1k) with medium competition.
TIPS: You should not exclude result 1 just because the competition is high and you should not decide to use result 2 just because there is no competition. Think about it: is this keyword exactly fitting the needs of my visitors? Are they more likely to click on my link and submit their emails? If the answer was no, never use it. If you find it might be suitable then think about other factors: will I get steady traffic from this keyword so I can further optimize it? If the answer was yes for all previous questions then you have a winning keyword!
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