How to Build Your Own Online Dating Website

Having your own website will earn you lots of credit if you are interested in being an affiliate of QpidAffiliate.com. We prefer that your website is about dating. The reason is that we are in the dating business, if your site corresponds with ours, you may earn your profit in the shortest possible time. If you are thinking about getting started but do not have your own website, or do not know how to build one, we have a few suggestions here for you.

Define your Goal

Is your dating site is free or paid? This is a very important question. Since you are doing this for affiliate marketing, we suggest you choose a free site, which is easier to attract more traffic. Your site is like a community, if you have a certain amount of members (of course you will need time to achieve that), they are your resources and you can earn money using these resources through affiliate marketing---just put a banner on your site, and see how it converts.

Know your Market

If you want to build a free dating site, it’s time to think about who you are building this site for. For example, if this site’s for the young generation, your website design should never look dull, and novel and eye-catching functionalities (like video and voice chat, if applicable) should be applied. If your site’s for senior audiences, traditional functionalities (like Email Forwarding) should be applied, and user-friendliness is highly emphasized here (this does not mean that it should be ruled out in sites for the young generation), for that seniors are not that good at computers as the young generation.

Choose Dating Site Software/Platform

Once you figure out what your dating site looks like, choosing the right dating site software/platform becomes the next order of business.

There are some professionally developed software, free as well as paid, for you to build your own dating site if you are not that familiar with website design or coding. Here is a few:

SkaDating

Vld Personals

These are leading dating software. Of course it is not free; you have to purchase it. But they will be of good help for building dating sites. If you would like a free one, WordPress would be your choice, but it’s universal for all website building, not just dating sites.

Closing Remarks

Building a dating site is not that difficult. Once you have it, with proper online marketing, like SEO, Link Directories Promotion, you could watch your traffic grow. This is the fun part.

Then, join QpidAffiliate, convert your traffic into money!

How to Create An Attractive Dating Site Pre-lander

Dating offers now are everywhere and this niche is one of the most successful niches for affiliate marketers. Making an attractive dating pre-lander to encourage conversions is not as difficult as you think! This article will introduce to you the key steps to make high conversion pre-lander.

Step 1: Identify and know your audience/targets

The valid member of Qpid Network needs to be a 30-70 year-old man from US, UK, AU, CA, etc. Thus, the pre-lander you create needs to attract those men as your audience.

Understand your audience/targets’ needs—the better you understand your audience, the more you can cater to their wants and needs. As for the dating sites, your audience wants to date or have relationships with pretty and beautiful foreign women. Thus, your pre-lander needs to show those features to attract your targets.

Step 2: Creating your First Landing page

Obvious unique selling point

One successful landing page should have some unique selling points which could be communicated in multiple ways:

● The headline — VISIT THE HOTTEST ONLINE DATING SITE

●A supporting headline — WITH OVER 10 MILLION MEMBERS REGISTERED

● A value proposition — Hottest, sexy singles in your area



The main headline needs to confirm the offer and use the supporting headline for more information or convey the value proposition.

The unique selling points of your landing page and together with the images is what important to grabs your visitors’ attention. Also a landing page should offer all the necessary information but don’t bore the visitor by talking too much. At the first 5 second, the landing page needs to convince them this dating site is worth looking into.

Appealing images

Images, could increase the visual appeal, especially on a dating pre-lander. As for a dating pre-lander, choosing one or many attractive ladies will help you generate leads easier.

There are few tips for you to choose images:









● Clear images

● Draw the eye

● A smiling shot is better

● Contrasts with your text

Ask questions

Engaging your audience with a question is one of the best way. It is an effective technique to get your audience to keep click through to another page. As for dating pre-lander, you could design some questions for your targets to choose:





Solid Call-to-Action

Last but not the least, the landing page needs a solid Call-to-Action button. It gives your audience a single option for action and it should be clear. Use ‘you’ or ‘my’, ‘free; and ‘get’. Making it clear and contrasting in color:










Step 3: Getting your social Network Ads live

Social or dating platforms like Facebook and Plenty of Fish are the best places to run dating offers. On those sites you can target users who matches the offer and looking for specific genders. When you are considering buying traffic, you need do some research on your sources at first so that you could write appropriate in your pre-lander.

Several Vital Skills A Good SEO Needs

If you're starting out on a career path in which you'll be working in international search and you need to quickly acquire search engine optimization (SEO) skills that enable you to operate globally, you'll be asking yourself some tough questions about where to start. Here are the online marketing skills that a good SEO needs to master.

Public Relations (PR)

We all know that the public relations skills are the new key competence for SEO! The Penguin update has stressed what many linkbuilders have known for years: to climb in the search results, you need links from authority sites. And who are these authority sites?

Media sites (regardless of whether these media already exist offline or if they are pure player online media); Blogs of influencers in their respective domain (who frequently are also journalists, speakers or other publishers); Sites of public institutions or NGOs (high trust rank).

All of them are long-standing targets of PR professionals. Many of the concepts that are presented as new or innovative in the SEO world are old news for PR agencies.

-Making yourself known and getting media coverage are the basics of public relations work.

-Personalising your approach and staying away from link exchange requests with identical content? PR people know. Yes, you need to write a good press release, but you also need to follow up with your key journalists, interest them in your content, read what they have written before, organise press luncheons, etc.

-Building relationships with bloggers and other opinion leaders? There is a reason why there are “relations” in public relations. PR professionals are used to knowing journalists way before getting them to talk about you for the first time.

-Again, PR people’s relationship-building skills are key to position a CxO or a company expert as the reference in his/her field before getting them to sign a tribune or be quoted in a media piece.

-Providing videos, quality photos, or infographics to journalists are well-known PR tools to attract the target audience’s attention, as are running competitions, donations, sponsoring, etc.

Website Usability

Is there sense in deploying the entire arsenal of traffic generation (and paying for it) only to see the user leave your site immediately, frustrated by what he finds? Common sense tells you “no” and search engines do actually agree. All of them, more and more, measure user engagement on your site. The user doesn’t go further than the landing page and quickly returns to the search results to try the next link? Such behaviour can be measured by search engines and devalues your site.

It becomes more and more vital to design sites with top usability, not only for the landing page, but your entire site. The user must be able to:

Easily find the information he is looking for, for example, the information of thousands of pretty single Asian women; Instantly understand the navigation; Trust your site through the entire check-out process for e-business sites; Enjoy your site on an aesthetic level.

Social Media Marketing

The correlation between social media presence (Facebook and Twitter, but there are many more) and search engine ranking has been widely discussed in SEO circles. We already know that certain social signals directly influence certain search results. And there is also no doubt that all search engines are increasingly personalising their search results, which at least, in part, is based on the user’s social network.

If you need more proof that social media works, the manipulators are recycling their link-building techniques: scripts to generate likes and retweets through fake profiles, selling likes and tweets by numbers, etc.

But again social media success will be based on relationship building:

Understanding what your customers like, such as the articles about how to find a beautiful Russian bride; Creating spaces to share what matches their demands; Promoting sharing of content, such as sharing the vital skills of dating with single ladies.

Besides, there are more opinion leaders and information gatekeepers than just journalists or other professional producers of content. Everybody can influence the greater public and spread their word through social networks, discussion forums and comments. The difference between public relations and social media marketing becomes increasingly blurry.

Newsletter Marketing

This is another area where the SEO world joins real life. In the real world, it is a well-known fact that the most expensive step is to acquire a new customer. Generating returning business with an existing customer is relatively easy … and more lucrative. Similarly, the expensive step on the web also is to gain new visitors, while making them return to your site is much easier.

Still, you have to remind him of your existence. A newsletter is an inexpensive and efficient tool to generate a significant amount of traffic for your site.

For more dating offers and dating affiliate related info, please refer to the Qpid Network Affiliate Program.

SEO: A Peacock Tail?

This is interesting: A website is like a peacock sometimes. A peacock (your website) can attract peahens (your visitors) in many ways. For example, begging the zoo-man to bring him a peahen or asking other peacocks to introduce him to their sisters. And of course you have many choices to drive traffic to your website: paid search, Google Adwords and media buy etc. However, for a peacock, there is always one way, one self-service, free and effective way to attract peahens: showing his beautiful tail to peahens.

And SEO is your website’s tail.

What is SEO?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's (such as Google) unpaid results - often referred to as "natural", "organic" or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search result list, the more visitors it will receive from the search engine's users.

Characteristics of SEO

As a method of website promotion, SEO is different from other methods for these characteristics:

1.
It’s free, basically. You can polish your website and make it more preferable for search engines by yourself if you are not hiring someone for that.

2.
It’s not a one-sided job. SEO concerns your website content, your website keywords, backlinks of your website from other sites, how users value your website, etc.

3.
It’s not a one-off job. A search engine such as Google always keeps changing it’s algorithm about ranking search results so you should adjust your SEO to keep pace with these changes.

The formula of SEO

There’s a basic formula for SEO: SEO=C1+L2+K3+O4. What does this mean?

C1 means website content: you need to keep updating your website with original and excellent content from time to time.

L2 means links: the more links to your website from other websites are considered by Google that other websites are “voting” it as a good website. Of course, a vote from a great website means more.

K3 means keywords: you may put some specific keywords (such as “dating”, “date”, “mail order brides”) in your meta tags, your anchor tags and bold texts. In this way you are telling Google that: hey, we are more concerned with these keywords so list us earlier when people are searching for these words!

Finally, O4 means other factors: As we said, a search engine keeps changing algorithm about ranking search results and how users value your website also affects a lot, there are always factors your don’t know and you cannot control.

The meaning of SEO

SEO techniques can be classified into two broad categories: White Hat SEO and Black Hat SEO. White Hat SEO obeys Google’s rules and aims to provide content that make sense for both users and Google while Black Hat SEO tries to “cheat” Google into ranking the website in the front by creating “spam pages”, fake links etc., which means nothing for users and will be punished by Google sooner or later.

So the meaning of SEO means that only cooperation with Google to provide original, authentic and useful content for users can bring your website long-term and stable traffic. Do not take shortcuts when you are doing website SEO: You have to work to earn your traffic. And by keeping doing this, you will at last have a stunning peacock tail.

For more dating offers and dating affiliate related info, please refer to the Qpid Network Affiliate Program.

How To Add Sub IDs On The QpidAffiliate Platform

Adding Sub IDs

Select the offer you want to promote：
Login > My Account > Offer Links > My Offers > Click the offer you want to promote

Select the promotion material you want to use in “Links & Codes”.
For Text Links and Banners, you just need to select the material you want to use and input the sub ID name in the field.

Simply click the “ADD” button and take your current sub affiliate links in Direct Link and the link below the creative.

For the article, you also select the material you want to use, and then click the “Get Code” button. You will see the field for inputting your sub ID name.

Simply click the  “add” button and take your current sub affiliate links in the link.

Qpid Affiliate will automatically begin tracking that SID once it’s been clicked on and start showing it in your reports.

Viewing your sub ID stats

For CPS/ CPL account, you could find sales/ leads details of your sub ID here:
My Account > Reports > My Offers’ Reports > Sales Report-Detailed/ Lead Report-Detailed. Set Offers and Create Report, then you can see the “Data Options” button.

You can add and apply the “Sub Affiliate ID” column in your report table easily.

About What Affiliate Sub IDs Are

Sub IDs are one of the most crucial and robust part of affiliate marketing. “What are sub IDs?” is one of the most frequent questions our customer service team are asked online. Optional and often overlooked by new publishers, sub IDs are an important tool to utilize when you start to scale your campaigns. There are many uses for the affiliate sub ID, but the overall objective is the same: storing and passing values, they are typically used in the following situations.

Subdividing traffic

Suppose you’re running an offer through multiple traffic sources or have placed a banner in a few places across your website. Understanding where your clicks and conversions are coming from is key to running a successful campaign. You can add a unique sub ID to your affiliate link and then view the segmented information under related reports.

Tracking Value

Many traffic sources provide placeholder variables that you can append to your affiliate link that will then allow you to pull information onto your reports.

Placeholder variables are provided by your traffic source and can usually be found with a quick search.

We hope the use of the Sub ID function can help you make more money!

How to Use PPC in Affiliate Marketing

PPC is an effective tactic in maximizing your profits in affiliate marketing for its flexibility in budget control, market control and channel control. Google Adwords is the top PPC platform for its high accuracy and details. But no campaigns could be accurate and effective without constant monitoring and modifying. And beforehand, a PPC strategy is required.

Step 1: Knowing your market

Not everything sells well over the Internet. Any product or services that require a high level of trust, or high levels of “touch” - a car, for example - may be difficult to sell online. What types of products or services sell well over mail order? What products or services are telemarketable? Chances are these products and services will sell well over the Internet, too.

Besides, you need to know the specific market (don’t tell me you want to sell to all over the world), understanding if your products or services are sellable there or not.

Step 2: Sketch Out your PPC Campaigns

• Keyword Research

With it being the smallest unit in your PPC campaigns, you need to attach great importance to keyword research and selection. Employ some keyword researching tools, like Google AdWords Keyword Planner, to expand your base and gain ad group ideas. With Google Trends, you could easily find out what keywords are hit among your market. Put together lists of keywords your potential audience is likely to use to find your products or services and place them in small, tightly focused ad-groups.

Please pay close attention to the type of query, namely, exact match, phrase match, broad match. Each has its own purpose, with broad match being the widest way of chance for receiving clicks and conversions, and exact match the most accurate way of getting conversions from the most sincere customers, but you may be missing great opportunities.

FYI, Negative Keyword could stop search engines from showing your ads on certain search terms that are irrelevant to your products or services, which are always used alongside with keywords.
 

• Commit to your Ad Creatives

Ad Creatives are tiny little themes of your ad groups. There are text ad, image ad, video ad, etc. Mind you! There are only 25 to 40+ characters in text ad depending on various PPC platforms. Character limits is one great feature of it. With that said, you need to stand out your USPs (Unite Selling Point) in your creatives. Always include more than one creative per ad group and test out the better one.

There are some other tips in writing text ads:
 

    -Write an appealing headline (use an active verb, where possible).

    -Include keywords in your text.

    -Try to use a URL that contains the keyword.

   -The landing page must closely match what you want to sell and use similar words or phrases (your landing page selection, design, wording count).

    -Capital letters stand out more. Use them where permitted.

• Build your Ad Groups and Ad Campaigns

Sort keywords of same product or service and their correspondent ad creative together, this is your ad group. With various ad groups of the same market or same series together, you actually build your ad campaign. With various campaigns together, you are creating a powerful account and can get more exposure (and competition maybe). Budget permitted, you could do affiliate marketing with PPC 24/7 and wait for fruitful conversions!

Step 3: A/B Test Your Campaigns

No platforms are perfect, even Google AdWords; no campaigns are permanently effective, even if it’s built by the most seasoned marketer. Optimization is time-and-energy-consuming work. Split test or A/B test is a way to test out if your optimization is workable or not; it is a must for every marketer. Always do split tests or A/B tests and develop for the better ones, and do it constantly - you will find your campaign more effective and profitable.

Closing Remarks

PPC is perfect for every affiliate marketer. If you are new to it, learn it; if you are exploring it, explore more! There are no limits in PPC. The secret of it lies in how well you harness it and how well you understand the market.

10 Paid Traffic Sources to Recommend in 2015

Paid traffic is the quickest way to send traffic. When it comes to targeting management, it’s so effective and very easy to optimize. If you’re new to this part, you may start with a small budget to start with platforms like 7search to learn how media buy works. Anyway, when QpidAffiliate’s offers focuses on the international dating niche, you should skip the chance to try every platform but start with some of those that have been proven to work.

To help you on this, I’d like to list 10 paid traffic sources that our affiliates have been working with. Even though we’re not going to endorse them and encourage you to spoil your budgets with them, at least they’re worth your attention and consideration.

1.    PlentyOfFish Ads
2.    Facebook Ads
3.    Google AdWords

4.    Bing Ads

5.    TrafficVance

6.    LeadImpact

7.    50onRed

8.    BuySellAds

9.    DirectCPV 

10.    InfoLinks

So set up your media buy plan and make your traffic today!

P.S. Qpid Affiliate does not need adult traffic. Remember to discard these sources though they’re excellent ad networks: JuicyAds/ExoClick/AdultModa/TrafficJunkcy/AdXpansion...

Where Media-Buyers Can Get Traffic Source for Dating

With competition of Internet products and services becoming increasingly intense, product and service providers launch affiliate marketing campaigns because of their cost performance. They recruit qualified affiliates to drive traffic, among which media-buyers could be the main force. Media-buyers have to take their sole discretion to buy traffic and take all risks to balance cost and gain. As a niche market, media buying for dating offers might be different from the mass market. If you just go into some high volume media buying without focus, it is less likely to increase the conversion rate. Herein, we would like to give some tips about what aspects media-buyers could take into consideration when driving traffic for dating offers.

1.Social Network. Social networks are the easiest and best way to drive traffic, more likely to drive the young or middle-aged users. Social networks, especially the worldwide ones, such as Facebook, Twitter, Flirchi, etc, possess a large number of users, which mean abundant viewers’ impressions and huge potential leads. In normal case, buying traffic on famous social networks work better if media-buyers’ budgets allow.

2.Dating directory and review. They collect and give various dating related website lists for visitors. On the one hand, the intended visitors are supposed to be interested targets. Traffic on the Dating Directory could be considered relatively high quality. On the other hand, competition between dating websites on the dating directory is fierce. Media-buyers should pay more attention to provide more attractive promoting materials (banners/text) in order to stand out. Visit some of them to have a brief look: nichedatingdirectory.com, wowaylove.com, datingcastle.com, datesites.com etc.

3.Dating Tips Website or Blogs. Dating tips websites or blogs normally run as emotional communication between writers and readers. Readers tend to act as fans of the website, thus more easily accept the suggested dating website links by the editors. You could just keep your eyes on those who have more followers or fans. It could be better if you could cooperate with them to recommend your ads. In this way their followers would become more interested in your ads without feeling being pushed to do this.

4.Other dating websites. Different dating sites have different focuses on their regions, supply different services, show and attract different members and users. Their website contents may supplement each other. Based on this, media-buyers could cooperate with these dating websites even when they are also operating dating offers. Take Qpid Affiliate’s sites as an example, which focus on international dating and building bridges for cross-nation relationship. So those dating websites focusing on regional dating could be one of the media-buyers’ choices. Just spend some time to search and sort them out. Plentyoffish, as a popular dating website, is also mostly mentioned and referred.

5.Video ads. Various videos are about live show dating. This is also a channel which media-buyers can place ads and get the banner noticed.

Practical Media Buying Tips

Generally, a media buy is whenever you buy advertising on a site, but PPC (Adwords, Bing) is often not considered a media buy. Direct site media buying is one of the highest ROI advertising methods online. It is simply buying banner ads and text links on high-traffic websites and forums and sending them to affiliate offers. There are a lot of misconceptions about display advertising, mostly that users have “banner blindness” and ignore ads on websites. Many advertisers are finding huge success with the massive amounts of inventory and little to no competition which means cheap traffic. However, as with any large scale media buy, profits don’t always come without conducting some split tests. If you go into a high volume media buy with just one or two landing pages and creatives, it’s likely you’re going to lose money.

Here are some key essentials that will allow you to optimize and scale your media buy:

1) Pay attention to your budget. This is a very important step when it comes to media buying. Having a budget will let you determine what type of methods are compatible with what you’re trying to achieve. There are ads that run hourly, monthly, by the clicks or as frequent as your budget allows. Start off with an initial small budget and do test runs on different campaigns. When you can see which ads work best and on what websites, then go ahead and invest more to keep them running.

2)  Don't place buys on default pages. People often do not change the default page on their browser. They launch a Web browser and then, as the page starts loading, they jump elsewhere. Depending on the way sites measure an ad served, you may actually be 'charged' for ads that a user never sees. Sites often ask for a premium on default home pages, a spot where I loathe buying even at a discount.

3) Identify your target market. If you have a specific product or service that you’re trying to promote, you have to make sure you’re reaching the right audience, otherwise all your marketing efforts will be wasted on low quality traffic and tire kickers that will only result in wasted time and money. Look at the demographics of the site you want to advertise on; take into consideration age, sex, status, and location of the visitors. This will help you to tailor your ads to the interests of potential leads and customers. Alexa is a good tool for find the demographics of a website.

4) If you’re promoting a CPA offer with a media buy you need to make sure you have multiple alternatives. Not only should you split test them to see which converts best, you should also have one ready if you’re winning offer goes down. If you own the entire back-end to your offer, you want to split test several different pricing structures. If you have any customer retention data, consider that when setting your price points.

5) Creatives – For performance marketers, click through rate is the saving grace. This is what bumps down the competition and gets the cheap traffic for solid ROIs. Go in with at least 10-20 different creatives and see what yields the highest. Split test different borders, different colors, new calls to action, etc. There is ALWAYS room for CTR improvement.

Generally speaking, media buying (if bought on a flat-rate) can be extremely profitable. The advantages of this method are that you have direct relationships with several high-traffic website owners. You can start on a relatively small budget, and you’ve effectively cut out the middle man (the ad networks). Once you have a few placements running, it can be a very stable source of traffic since you’re not competing with other affiliates and have diversified your risk.

Basic Tips for Contextual Advertising

Contexual targeting is to match automatic placements to websites by keywords. Compared to direct audience targeting, it is an alternative way to be a cheaper but wider traffic finder for Internet marketers.

Its algorithm is by scanning the content of the page with a javascript code preset within the visited webpage. The ad network system chooses the best matching ad to display.

The primary rule of this game is keywords. Keywords help you target specific content that interests specific audiences. Let me explain its advantage over direct audience targeting of self-served social networks.

Imagine there’s a new visitor approaching the world of advertising to the niche of this type. He is curious but refrains to say anything about himself. This is just the customer with most potential that every merchant tries to catch his attention. Although 90% of them do not reveal themselves to the social network, the content they browse sells them out.

In this way, you’re able to reach groups of new visitors that other targeting algorithms fail time and time again.

But there’s another problem - it’s less efficient, which we have to admit. There comes how to carry out optimization - negative keywords.

A negative keyword is to filter those webpages that contain keywords you bid but not the one you want. For example, you are to target men who are interested in finding a girlfriend from Thailand. Normally you bid “Thai” ”girl” “single”, but it may list out webpages you do not want to be included - such as if the merchant disallows adult traffic, you will have to find if any of such keywords triggering webpages that cost your budget. And add category the keywords as negative.

Like run network management, it’s similar to managing the websites that ads deliver to.

Like display ad management, the ad converts better if its style fits the destination website.

So with these above, it should be clear to you what is contextual advertising. Find a contextual ad network today to convert your creative mind to money!

How to Promote Dating Offers Without Facebook

It’s been quite a while since Facebook phased out affiliate marketers promoting dating ads.

If you try to submit a dating ad on Facebook, you might get a rejection saying:
“Reason(s): It looks like you submitted an ad for a dating service through one of our self-service advertising tools.
Unfortunately, ads for dating sites and apps are only allowed from approved advertisers at this time.
If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

If you’d like to advertise your dating service on Facebook, please follow this link to learn more.

If you would like to become an approved advertiser, an application form may be available from February 15, 2014. If you have any questions about this policy or feel that your ad is compliant and was incorrectly disapproved, please contact us.”
Not only will dating ads be rejected, but anyone caught running them will have their accounts banned.
Why would Facebook do this?
The ads were becoming too risque (cleavage, half naked pictures) and were damaging user experience a lot. According to my source, dating ads were being reported at many times the rate of any other niche. Not only were the ads bad, but some were actually sending users to casual dating offers (sex sites).

What Facebook allows Dating Advertisers to use

What affiliates were actually using

Facebook’s all about a high click-through rate and it was pretty much a race to see who could get the most scandalous ads through.
Analysis With every situation, there are winners and losers. Here’s a quick analysis:

The Winners:

• Mainstream Dating Advertisers – Less competition to deal with. They will also have better branding now since dirty images aren’t allowed.
• Facebook – This will improve the overall experience for users.
• PlentyofFish – If you want to promote mainstream dating now, PlentyofFish is one of the few viable choices left. I’m sure there will be a surge of affiliates signing up soon.
• White-listed affiliates – Facebook is still allowing certain affiliates to promote on the platform. These people will have the advantage of an even higher barriers to entry for their competitors.
• Facebook affiliates in general – There’s plenty of other niches to make money on such as gaming. Click costs will go down since you don’t have to compete against boob ads.

The Losers:

• Affiliate Networks – Most networks have dating as a part of their portfolio and revenues will definitely go down. However I don’t think it’ll be that drastic since most networks are diverse with adult and other niches.
• Newbie Affiliates – Many guys had their first profitable campaign through Facebook Dating. This change takes away one of the tried and true ways for a newbie to break into the game.
• Adult Advertisers – Facebook traffic’s always been of higher quality than porntube traffic since affiliates could filter out the audience by age.
• Facebook Dating Affiliates – The best route is to try and get another vertical working, or see if you can get whitelisted by an advertiser.

Then, how to do?
Overall we don’t see this affecting the industry too much.
Facebook’s been a pain in the end of 2013 as far as banning accounts and retro-disapproving ads, and they’re going to keep making things worse for affiliates. If Zuckerberg had his way then Facebook would have no affiliates, and the only advertisers would be big brands / local mom and pop shops.
Can you really blame affiliates? The nature of being an affiliate is to push the edge. Every CTR and conversion increase means more money in our pockets. When we’re all competing against each other, then some of us are going to cross the line.Affiliate marketing is survival of the fittest at its best – the smart ones will find a way to adapt.

How to avoid readers’ unsubscribing in email marketing

Are you faced with continuous unsubscribing on the way in your email marketing? Are you still thinking hard of the reasons? Then go on with your reading, you will find that the answers are actually no secret at all.

According a survey done by HubSpot, here are the major reasons why people unsubscribe from emails:

54% said emails were sent too frequently
49% found the content to be repetitive or boring over time
47% received too many emails and decided to downsize
25% found the content irrelevant
24% preferred to search for information on their own
22% signed up for a one-time offer

13% say their circumstances have changed (moved, married, changed jobs, etc.)
8% switched to another company that provided better information
6% found an alternative way to obtain the same information (via blogs, Facebook, etc.)

The survey may not be 100% accurate to all industries and the scale of the survey might have been limited, but we still can summarize from these results some dos and don’ts.

1. Control your frequency of sending emails

Some people may be interested in your content, but they may well lose interest in reading your emails when you send them too many and too frequently. The best practice is to send readers only one or two emails a month.

2. Good timing is important

What is the best time of a day to send emails? It turned out to be lunch time (noon or 1pm). This is easy to understand. People tend to relax at lunch time and they also have time to read your emails while having or waiting for their lunch. Mondays are agreed to be the worst day among a week to send mass mails. Most studies reveal that Tuesday, Wednesday and Thursday are the best choices of the week.

3. Make sure that your email is well designed

Wise email marketers keep their emails short and concise. In order to catch subscribers’ attention, you may use GIFs, videos, etc. A very important part of the design is to make your call-to-action button very visible and attractive, so as to lure subscribers to the site(s) you are promoting.

4. Send emails only to subscribers who may well be interested

The content and subject of an email is also important to readers. It is necessary and important to segment the list you have in hand. If available, analyze as much data of the subscriber as you can. In a word, you need to make sure the right message is sent to the right person.

5. Avoid your emails ending up in the spam folder

To make sure your emails go into readers’ inboxes, you need to avoid spam trigger words and phrases. Here are the top 100 spam trigger words and phrases: http://www.leadformix.com/blog/2013/09/top-100-spam-trigger-words-and-phrases-to-avoid/. A wise step is to do a test before sending out mass emails.

6 Mistakes New Affiliates Should Avoid

1. Overemphasizing on selling

Affiliate is supposed to be selling, isn’t it? The answer is “yes” but “no”. When many new affiliates first started, their impulse is to fill their site pages with “Get it Here” banners or alike, wishing visitors click on it and lead to a commission. But the real problem is, they don’t know what their visitors’ real needs.

People want to hear from other people when making a decision to buy a product or not — that’s why the reviews on Amazon products are so powerful. Take QpidAffiliate for an example, if your wording is more like reviews of a male member who enjoys our superior services than a salesperson enthusiastically shouting “Join Now”, you will be more rewarding. So, emphasize on biased reviews rather than sheer and pointless selling of particular products, you are making more sales indeed.

2. Too Many

If you join any and every affiliate program you came across, you are actually doing nothing.  You will be too busy to manage a thousand offers, so drop some, or they will be unmanageable. Choose your affiliate programs wisely and don’t overload yourself. Just focus on the right ones.

3. Not Testing

No matter how many offers you have, the first thing is to test them accordingly and respectively. This is kind of boring but it is worth to do so. If you do not test the offers, you will never know whether they are marketable or not.

4. Not Tracking

Some new affiliates, for some technical or other reasons, do not value tracking too much. But the fact is, you make a sale, you not only need to know how much you have earned, you also need to know WHERE the sale came from, and probably what caused the buying decision. Yielding commission is cool, but knowing where and how you made that commission is what makes you better grow and scale that particular campaign. Conclusion: Tracking is really, really something!

Sure, there are some third party tracking platforms out there for you to choose. In QpidAffiliate, we allow installation of third party tracking code, so you can better monitor and eventually evaluate your traffic.

5.Not comparing

If you are working blindly over every offer, you are probably ending up being fruitless. Since you have tracking codes installed in various offers across various advertisers, the next thing you have to do is to make a comparison. You will know what to do next.

6. Being Distracted Too Often

It is common that when you are working on one thing when something fancy comes through and attracts you immediately. Then you go and chase that new thing and leave the old one rotted.

Put your focus on few things rather than chasing several things at a time. Just ignore what distracts you from your campaign at hand. One thing done is worth than a hundred thing undone.


Affiliate marketing is a huge, developing yet flourishing business that requires self-motivation, determination and focus. The market is huge, but with limited time and energy, we have to put most of our concentration on the elite ones. Avoid the mistakes that lead to fertile work, you will be better able to grow your business.