How to Build Your Own Online Dating Website

Having your own website will earn you lots of credit if you are interested in being an affiliate of QpidAffiliate.com. We prefer that your website is about dating. The reason is that we are in the dating business, if your site corresponds with ours, you may earn your profit in the shortest possible time. If you are thinking about getting started but do not have your own website, or do not know how to build one, we have a few suggestions here for you.

Define your Goal

Is your dating site is free or paid? This is a very important question. Since you are doing this for affiliate marketing, we suggest you choose a free site, which is easier to attract more traffic. Your site is like a community, if you have a certain amount of members (of course you will need time to achieve that), they are your resources and you can earn money using these resources through affiliate marketing---just put a banner on your site, and see how it converts.

Know your Market

If you want to build a free dating site, it’s time to think about who you are building this site for. For example, if this site’s for the young generation, your website design should never look dull, and novel and eye-catching functionalities (like video and voice chat, if applicable) should be applied. If your site’s for senior audiences, traditional functionalities (like Email Forwarding) should be applied, and user-friendliness is highly emphasized here (this does not mean that it should be ruled out in sites for the young generation), for that seniors are not that good at computers as the young generation.

Choose Dating Site Software/Platform

Once you figure out what your dating site looks like, choosing the right dating site software/platform becomes the next order of business.

There are some professionally developed software, free as well as paid, for you to build your own dating site if you are not that familiar with website design or coding. Here is a few:

SkaDating

Vld Personals

These are leading dating software. Of course it is not free; you have to purchase it. But they will be of good help for building dating sites. If you would like a free one, WordPress would be your choice, but it’s universal for all website building, not just dating sites.

Closing Remarks

Building a dating site is not that difficult. Once you have it, with proper online marketing, like SEO, Link Directories Promotion, you could watch your traffic grow. This is the fun part.

Then, join QpidAffiliate, convert your traffic into money!

How to Create An Attractive Dating Site Pre-lander

Dating offers now are everywhere and this niche is one of the most successful niches for affiliate marketers. Making an attractive dating pre-lander to encourage conversions is not as difficult as you think! This article will introduce to you the key steps to make high conversion pre-lander.

Step 1: Identify and know your audience/targets

The valid member of Qpid Network needs to be a 30-70 year-old man from US, UK, AU, CA, etc. Thus, the pre-lander you create needs to attract those men as your audience.

Understand your audience/targets’ needs—the better you understand your audience, the more you can cater to their wants and needs. As for the dating sites, your audience wants to date or have relationships with pretty and beautiful foreign women. Thus, your pre-lander needs to show those features to attract your targets.

Step 2: Creating your First Landing page

Obvious unique selling point

One successful landing page should have some unique selling points which could be communicated in multiple ways:

● The headline — VISIT THE HOTTEST ONLINE DATING SITE

●A supporting headline — WITH OVER 10 MILLION MEMBERS REGISTERED

● A value proposition — Hottest, sexy singles in your area



The main headline needs to confirm the offer and use the supporting headline for more information or convey the value proposition.

The unique selling points of your landing page and together with the images is what important to grabs your visitors’ attention. Also a landing page should offer all the necessary information but don’t bore the visitor by talking too much. At the first 5 second, the landing page needs to convince them this dating site is worth looking into.

Appealing images

Images, could increase the visual appeal, especially on a dating pre-lander. As for a dating pre-lander, choosing one or many attractive ladies will help you generate leads easier.

There are few tips for you to choose images:









● Clear images

● Draw the eye

● A smiling shot is better

● Contrasts with your text

Ask questions

Engaging your audience with a question is one of the best way. It is an effective technique to get your audience to keep click through to another page. As for dating pre-lander, you could design some questions for your targets to choose:





Solid Call-to-Action

Last but not the least, the landing page needs a solid Call-to-Action button. It gives your audience a single option for action and it should be clear. Use ‘you’ or ‘my’, ‘free; and ‘get’. Making it clear and contrasting in color:










Step 3: Getting your social Network Ads live

Social or dating platforms like Facebook and Plenty of Fish are the best places to run dating offers. On those sites you can target users who matches the offer and looking for specific genders. When you are considering buying traffic, you need do some research on your sources at first so that you could write appropriate in your pre-lander.

Several Vital Skills A Good SEO Needs

If you're starting out on a career path in which you'll be working in international search and you need to quickly acquire search engine optimization (SEO) skills that enable you to operate globally, you'll be asking yourself some tough questions about where to start. Here are the online marketing skills that a good SEO needs to master.

Public Relations (PR)

We all know that the public relations skills are the new key competence for SEO! The Penguin update has stressed what many linkbuilders have known for years: to climb in the search results, you need links from authority sites. And who are these authority sites?

Media sites (regardless of whether these media already exist offline or if they are pure player online media); Blogs of influencers in their respective domain (who frequently are also journalists, speakers or other publishers); Sites of public institutions or NGOs (high trust rank).

All of them are long-standing targets of PR professionals. Many of the concepts that are presented as new or innovative in the SEO world are old news for PR agencies.

-Making yourself known and getting media coverage are the basics of public relations work.

-Personalising your approach and staying away from link exchange requests with identical content? PR people know. Yes, you need to write a good press release, but you also need to follow up with your key journalists, interest them in your content, read what they have written before, organise press luncheons, etc.

-Building relationships with bloggers and other opinion leaders? There is a reason why there are “relations” in public relations. PR professionals are used to knowing journalists way before getting them to talk about you for the first time.

-Again, PR people’s relationship-building skills are key to position a CxO or a company expert as the reference in his/her field before getting them to sign a tribune or be quoted in a media piece.

-Providing videos, quality photos, or infographics to journalists are well-known PR tools to attract the target audience’s attention, as are running competitions, donations, sponsoring, etc.

Website Usability

Is there sense in deploying the entire arsenal of traffic generation (and paying for it) only to see the user leave your site immediately, frustrated by what he finds? Common sense tells you “no” and search engines do actually agree. All of them, more and more, measure user engagement on your site. The user doesn’t go further than the landing page and quickly returns to the search results to try the next link? Such behaviour can be measured by search engines and devalues your site.

It becomes more and more vital to design sites with top usability, not only for the landing page, but your entire site. The user must be able to:

Easily find the information he is looking for, for example, the information of thousands of pretty single Asian women; Instantly understand the navigation; Trust your site through the entire check-out process for e-business sites; Enjoy your site on an aesthetic level.

Social Media Marketing

The correlation between social media presence (Facebook and Twitter, but there are many more) and search engine ranking has been widely discussed in SEO circles. We already know that certain social signals directly influence certain search results. And there is also no doubt that all search engines are increasingly personalising their search results, which at least, in part, is based on the user’s social network.

If you need more proof that social media works, the manipulators are recycling their link-building techniques: scripts to generate likes and retweets through fake profiles, selling likes and tweets by numbers, etc.

But again social media success will be based on relationship building:

Understanding what your customers like, such as the articles about how to find a beautiful Russian bride; Creating spaces to share what matches their demands; Promoting sharing of content, such as sharing the vital skills of dating with single ladies.

Besides, there are more opinion leaders and information gatekeepers than just journalists or other professional producers of content. Everybody can influence the greater public and spread their word through social networks, discussion forums and comments. The difference between public relations and social media marketing becomes increasingly blurry.

Newsletter Marketing

This is another area where the SEO world joins real life. In the real world, it is a well-known fact that the most expensive step is to acquire a new customer. Generating returning business with an existing customer is relatively easy … and more lucrative. Similarly, the expensive step on the web also is to gain new visitors, while making them return to your site is much easier.

Still, you have to remind him of your existence. A newsletter is an inexpensive and efficient tool to generate a significant amount of traffic for your site.

For more dating offers and dating affiliate related info, please refer to the Qpid Network Affiliate Program.

SEO: A Peacock Tail?

This is interesting: A website is like a peacock sometimes. A peacock (your website) can attract peahens (your visitors) in many ways. For example, begging the zoo-man to bring him a peahen or asking other peacocks to introduce him to their sisters. And of course you have many choices to drive traffic to your website: paid search, Google Adwords and media buy etc. However, for a peacock, there is always one way, one self-service, free and effective way to attract peahens: showing his beautiful tail to peahens.

And SEO is your website’s tail.

What is SEO?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's (such as Google) unpaid results - often referred to as "natural", "organic" or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search result list, the more visitors it will receive from the search engine's users.

Characteristics of SEO

As a method of website promotion, SEO is different from other methods for these characteristics:

1.
It’s free, basically. You can polish your website and make it more preferable for search engines by yourself if you are not hiring someone for that.

2.
It’s not a one-sided job. SEO concerns your website content, your website keywords, backlinks of your website from other sites, how users value your website, etc.

3.
It’s not a one-off job. A search engine such as Google always keeps changing it’s algorithm about ranking search results so you should adjust your SEO to keep pace with these changes.

The formula of SEO

There’s a basic formula for SEO: SEO=C1+L2+K3+O4. What does this mean?

C1 means website content: you need to keep updating your website with original and excellent content from time to time.

L2 means links: the more links to your website from other websites are considered by Google that other websites are “voting” it as a good website. Of course, a vote from a great website means more.

K3 means keywords: you may put some specific keywords (such as “dating”, “date”, “mail order brides”) in your meta tags, your anchor tags and bold texts. In this way you are telling Google that: hey, we are more concerned with these keywords so list us earlier when people are searching for these words!

Finally, O4 means other factors: As we said, a search engine keeps changing algorithm about ranking search results and how users value your website also affects a lot, there are always factors your don’t know and you cannot control.

The meaning of SEO

SEO techniques can be classified into two broad categories: White Hat SEO and Black Hat SEO. White Hat SEO obeys Google’s rules and aims to provide content that make sense for both users and Google while Black Hat SEO tries to “cheat” Google into ranking the website in the front by creating “spam pages”, fake links etc., which means nothing for users and will be punished by Google sooner or later.

So the meaning of SEO means that only cooperation with Google to provide original, authentic and useful content for users can bring your website long-term and stable traffic. Do not take shortcuts when you are doing website SEO: You have to work to earn your traffic. And by keeping doing this, you will at last have a stunning peacock tail.

For more dating offers and dating affiliate related info, please refer to the Qpid Network Affiliate Program.

How To Add Sub IDs On The QpidAffiliate Platform

Adding Sub IDs

Select the offer you want to promote：
Login > My Account > Offer Links > My Offers > Click the offer you want to promote

Select the promotion material you want to use in “Links & Codes”.
For Text Links and Banners, you just need to select the material you want to use and input the sub ID name in the field.

Simply click the “ADD” button and take your current sub affiliate links in Direct Link and the link below the creative.

For the article, you also select the material you want to use, and then click the “Get Code” button. You will see the field for inputting your sub ID name.

Simply click the  “add” button and take your current sub affiliate links in the link.

Qpid Affiliate will automatically begin tracking that SID once it’s been clicked on and start showing it in your reports.

Viewing your sub ID stats

For CPS/ CPL account, you could find sales/ leads details of your sub ID here:
My Account > Reports > My Offers’ Reports > Sales Report-Detailed/ Lead Report-Detailed. Set Offers and Create Report, then you can see the “Data Options” button.

You can add and apply the “Sub Affiliate ID” column in your report table easily.

About What Affiliate Sub IDs Are

Sub IDs are one of the most crucial and robust part of affiliate marketing. “What are sub IDs?” is one of the most frequent questions our customer service team are asked online. Optional and often overlooked by new publishers, sub IDs are an important tool to utilize when you start to scale your campaigns. There are many uses for the affiliate sub ID, but the overall objective is the same: storing and passing values, they are typically used in the following situations.

Subdividing traffic

Suppose you’re running an offer through multiple traffic sources or have placed a banner in a few places across your website. Understanding where your clicks and conversions are coming from is key to running a successful campaign. You can add a unique sub ID to your affiliate link and then view the segmented information under related reports.

Tracking Value

Many traffic sources provide placeholder variables that you can append to your affiliate link that will then allow you to pull information onto your reports.

Placeholder variables are provided by your traffic source and can usually be found with a quick search.

We hope the use of the Sub ID function can help you make more money!

How to Use PPC in Affiliate Marketing

PPC is an effective tactic in maximizing your profits in affiliate marketing for its flexibility in budget control, market control and channel control. Google Adwords is the top PPC platform for its high accuracy and details. But no campaigns could be accurate and effective without constant monitoring and modifying. And beforehand, a PPC strategy is required.

Step 1: Knowing your market

Not everything sells well over the Internet. Any product or services that require a high level of trust, or high levels of “touch” - a car, for example - may be difficult to sell online. What types of products or services sell well over mail order? What products or services are telemarketable? Chances are these products and services will sell well over the Internet, too.

Besides, you need to know the specific market (don’t tell me you want to sell to all over the world), understanding if your products or services are sellable there or not.

Step 2: Sketch Out your PPC Campaigns

• Keyword Research

With it being the smallest unit in your PPC campaigns, you need to attach great importance to keyword research and selection. Employ some keyword researching tools, like Google AdWords Keyword Planner, to expand your base and gain ad group ideas. With Google Trends, you could easily find out what keywords are hit among your market. Put together lists of keywords your potential audience is likely to use to find your products or services and place them in small, tightly focused ad-groups.

Please pay close attention to the type of query, namely, exact match, phrase match, broad match. Each has its own purpose, with broad match being the widest way of chance for receiving clicks and conversions, and exact match the most accurate way of getting conversions from the most sincere customers, but you may be missing great opportunities.

FYI, Negative Keyword could stop search engines from showing your ads on certain search terms that are irrelevant to your products or services, which are always used alongside with keywords.
 

• Commit to your Ad Creatives

Ad Creatives are tiny little themes of your ad groups. There are text ad, image ad, video ad, etc. Mind you! There are only 25 to 40+ characters in text ad depending on various PPC platforms. Character limits is one great feature of it. With that said, you need to stand out your USPs (Unite Selling Point) in your creatives. Always include more than one creative per ad group and test out the better one.

There are some other tips in writing text ads:
 

    -Write an appealing headline (use an active verb, where possible).

    -Include keywords in your text.

    -Try to use a URL that contains the keyword.

   -The landing page must closely match what you want to sell and use similar words or phrases (your landing page selection, design, wording count).

    -Capital letters stand out more. Use them where permitted.

• Build your Ad Groups and Ad Campaigns

Sort keywords of same product or service and their correspondent ad creative together, this is your ad group. With various ad groups of the same market or same series together, you actually build your ad campaign. With various campaigns together, you are creating a powerful account and can get more exposure (and competition maybe). Budget permitted, you could do affiliate marketing with PPC 24/7 and wait for fruitful conversions!

Step 3: A/B Test Your Campaigns

No platforms are perfect, even Google AdWords; no campaigns are permanently effective, even if it’s built by the most seasoned marketer. Optimization is time-and-energy-consuming work. Split test or A/B test is a way to test out if your optimization is workable or not; it is a must for every marketer. Always do split tests or A/B tests and develop for the better ones, and do it constantly - you will find your campaign more effective and profitable.

Closing Remarks

PPC is perfect for every affiliate marketer. If you are new to it, learn it; if you are exploring it, explore more! There are no limits in PPC. The secret of it lies in how well you harness it and how well you understand the market.